<aside> 💬 “Your brand is what people say about you when you're not in the room.”
- Jeff Bezos (Founder of Amazon)
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A brand is a collection of visual assets, stylistics choices and other resources that combine to form a cohesive image. More than just a logo, name or slogan, a brand should tell your customers who you are and what your values are, through the tone used in messaging or even the dress code of employees. A strong brand can help differentiate your business from your competition and a positive impression can help attract leads and retain existing customers. Here are some key steps to help you build your brand.
Here is a selection of assets that represent the Edinburgh Innovations brand for our student audience. You can see examples of our pop-up banners, printed flyers, digital screens, hoodies and digital graphics. Despite the varied media and colours you can see they all fit into the same suite of design.
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