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For guidance on how to fill the Lean Canvas out, check out this article. Just a note: we have added a few new sections that will help you focus.

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How to use this template

1. Click the duplicate icon in the top-right of the screen
2. If you don’t have a Notion account, create one
3. Delete this instruction box
4. Fill out Lean Canvas from the top down, so Customer Segments and Early Adopters first, then Problem and Existing Alternatives, and so on…
5. This is an evolving document, so revisit it as you refine your idea
6. Happy canvassing 😊 </aside>

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Customer Segments

List your target customers and users.

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Early Adopters

List characteristics of your ideal customer.

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Problem

List your customers’ top 3 problems.

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Existing Alternatives

List how these problems are solved today.

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Supporting Evidence

What supporting evidence do you have of the above sections? e.g. customer interview findings, market reports, competitor analysis

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Solution

Outline possible solution for each problem.

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Unique Value Proposition

Single, clear & compelling message that turns a visitor into a prospect.

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High Level Concept

List your X for Y analogy (e.g. TikTok = YouTube for short-form videos)

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