<aside> 💬 “Any damn fool can make something complex; it takes a genius to make something simple.”

- Pete Seeger (Musician)

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First things first, before you start designing your solution, it’s important that you ask yourself these three questions:

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What problem are you solving and for whom?

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What elements or components does your solution need in order to address this problem effectively?

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What should you create or deliver first in order to test your solution effectively?

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Before you can confidently answer these questions, you need a solid understanding of your users and the landscape you’re operating in. That’s why it’s essential to complete the following steps first:

Customer validation

Market research

Problem Statement

Start by writing down a clear problem statement. This should be the foundation for your solution and guide every design decision that follows, keeping you aligned with real user needs and preventing you from drifting into assumptions or unnecessary features.

To make your problem statement simple but strong, use the following template:

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(Who) experience (problem) because (reason), which leads to (impact).

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Who - Identify the specific user group