Marketing is the process of creating, communicating, and delivering value to attract and engage your target audience, driving brand awareness and sales. To get started, explore the Branding page to learn how to establish your brand identity, and check out Social media for strategies on setting goals and selecting the right platforms to reach your audience.
The goal of content marketing is to provide valuable content to your audience. this can include blog posts, videos, podcasts, e-books and more. Unlike a pop-up ad, this type of marketing is not disruptive, it’s designed to feel natural, organic and helpful.
We at Edinburgh Innovations offer various events, competitions, and programmes to students and recent graduates at the University of Edinburgh. Instead of just promoting events with calls to action like "apply now" or "sign up here," content marketing involves providing value upfront. For us, this could be video interviews with founders offering advice, written case studies with entrepreneurs sharing their journeys, or live Q&A sessions with our team. This approach not only informs and educates but also subtly encourages attendance at our events. By combining straightforward event promotion with engaging content across multiple channels, you create a comprehensive marketing campaign that engages existing users and attracts new leads.
Email marketing is an affordable and effective channel for maintaining engagement with existing customers and leads. Numerous providers offer user-friendly platforms with free plans or flexible pricing options. Email marketing helps you build relationships, promote products or services, and share offers. When choosing an email provider, consider the following: